A lot of businesses (and government organizations) are faced with the problem of how to motivate employees in general, and in difficult economic times in particular. I read Daniel Pink's Drive: The Surprising Truth About What Motivates Us last night and had one of those face-palm "wow" moments. I can't call it an epiphany because it came from the book, but I can say that something "clicked." Dan Pink summarizes his observations:

When it comes to motivation, there's a gap between what science knows and what business does. Our current business operating system which is built around external, carrot-and-stick motivators doesn't work and often does harm. We need an upgrade. And the science shows the way. This new approach has three essential elements: (1) Autonomy: the desire to direct our own lives; (2) Mastery: the urge to get better and better at something that matters; and (3) Purpose: the yearning to do what we do in the service of something larger than ourselves.