If you didn’t watch the local TV news Wednesday evening, you missed all of this
I have long been disheartened by the offerings that pass for “news†on local TV news shows, but I thought it might be interesting to carefully monitor a newscast, and to log the content, minute by minute. I invited my 10-year old daughter to join me watching a videotape of the local news of Wednesday evening’s news on St. Louis NBC affiliate KSDK, Channel 5. I had recorded the 30-minute show ahead of time so we could carefully track the time and content, stopping and starting the tape as necessary to be accurate with our note-taking. We got lucky because there was a mild sleet storm in the forecast, which would give us a chance to see how much the station would play up a bit of weather. It turned out that we weren’t disappointed with the winter storm hyperbole. We were sorely disappointed with what passed as “news,†however. Here is the “news,†minute by minute:
0:00 - Intro: Welcome to the News 0:25 Winter Weather Watch (There might be some sleet and ice tonight). 2:10 Breaking News: the police are investigating a crime-a woman was murdered in Illinois 3:28 More weather - (There might be some sleet and ice tonight). 4:22 Stock videotape of the city salt trucks. The “story†is that these trucks are ready to go if necessary. 4:31 A local organization provides meals for the elderly. The accompanying video features an elderly woman who is for the frozen meals. 6:22 More weather: Take care of your pet when it's cold and icy outside. 7:25 Today, there was a student protest at a radio station run by a University. The police arrested a student who was allegedly unruly. The student blames the police and the police blame the student. No serious injuries. 9:02 Several police officers were laid off in one of the municipalities of in the St. Louis area. 9:22 An ex-police officer who had been arrested for corruption regarding an automobile towing operation goes to prison. 10:19 There was a shooting at a school board meeting in Florida. The story includes security video of the shooter being attacked by a woman who used her purse to smack him. He did not shoot her; he was much bigger than her, and swatted her away. She is interviewed afterward and states she didn't know why she hit the man with her purse. 11:03 A preview of upcoming news. 11:30 Commercials 13:13 A video of a small airplane making an emergency landing (without landing gear) at the Springfield Missouri airport. No injuries. 13:35 A bandit in Las Vegas steals $1.5 million in casino chips. The story includes a video of the disguised robber walking out of the casino. 14:10 A mother sues McDonald's for offering Happy Meals to lure children to the restaurant. McDonald's says is proud of its happy meals. 14:50 A skunk breaks into a warehouse and sprays some toys. Many of these stinky toys can no longer be distributed to children. 15:12 More weather. There might be ice and snow tonight. 15:36 Commercials 18:15 More Weather. There might be ice and snow tonight. 21:30 Promos for the local news. We keep you informed. 22:11 More commercials. 24:30 Merry Christmas message from the station. 24:57 Sports. 28:00 A short story about Twitter. 28:20 More commercials 30:00 End of the “news.â€[Epilogue: Despite all of the attention on the weather, only a few schools closed in St. Louis the following morning and there was only a modest amount of ice on the roads]. Here are a few statistics based upon this news monitoring session: - Total time of commercials: More than 8 minutes. - Total amount of weather: About 7 minutes. - National news: None - Investigative reporting: None. - Speaking truth to power: None. [More . . . ]